How to Write A Super Simple Marketing PlanPosted: August 26, 2010
Keep it short and sweet. Stick to seven sentences. The plan must be clearly understood by your employees, suppliers, investors, board members, and marketing partners. Before you write a word of it, be sure you’ve done your market and industry research, identified your company’s competitive advantage, and studied your marketing options.
What should the plan include? The first sentence should spell out the purpose of your marketing. The second should make clear the customer benefits you’ll emphasize. The third should state your target audience, and the fourth list the marketing techniques you’ll use. Add a fifth sentence describing your niche in the marketplace, the position that’s yours in the minds of customers and prospects. Follow that with a sentence articulating your identity, the way you perceive your company. Complete the plan with a sentence that states your marketing budget, expressed as a percentage of projected gross revenues.