Women Nichepreneurs in Saudi Arabia – Is there a good target market to whom you have access?Posted: July 14, 2011
Unless you have a huge marketing budget, you must have a clear, accessible target market. If you have defined your target as corporate people, this is too vague and too large, and how would you gain access? If your target is stay-at-home mothers, do they gather somewhere that you can access them, and can they afford your product? Ask the hard questions.