Women Nichepreneurs in Saudi Arabia – Is there a good target market to whom you have access?

Niche Is Not About Products But Markets

Unless you have a huge marketing budget, you must have a clear, accessible target market. If you have defined your target as corporate people, this is too vague and too large, and how would you gain access? If your target is stay-at-home mothers, do they gather somewhere that you can access them, and can they afford your product? Ask the hard questions.


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